Sports as Business Conference @ House of Switzerland Brazil 2016

We are launching the third edition of the conference about globalized sports business, its legal implications and the role of sports in education and entrepreneurship.

Event Details


Baixo Suíça
Campo de Beisebol, Av. Epitácio Pessoa, Lagoa, Rio de Janeiro Brazil


August 15, 2016


Free. Registration required (Limited spaces available).

After the success in 2015, the Sports as Business Conference will return to Rio de Janeiro at the House of Switzerland Brazil 2016. In collaboration with the University of St. Gallen, swissnex Brazil is supporting the third edition of this conference, which discusses the globalized business environment of sports and its legal implications.

This year our focus will be on the re-organization of Brazilian football and on how the momentum of Rio de Janeiro 2016 can be used to turn Rio into a cluster for international sports events. Furthermore, we address the combination of sports and education as well as entrepreneurship.

Various renowned national and international experts will enrich the conference giving speeches, acting as discussants or moderators of panel discussions. Most importantly, we will give plenty of room for discussion and create a superb platform for networking and insightful conversations. The entire conference will be simultaneously translated. Last but not least, the conference location, the House of Switzerland at the border of Rio’s famous Lagoon with a breathtaking view to Corcovado, is an attraction on its own.

The conference will take place from 09h00 to 18h00.


09.00 dd Registration and welcome coffee
09.30 Welcome speech:
  • by André Regli (Swiss Ambassador to Brazil)
  • by Peter Nobel (President MLE Foundation at University of St.Gallen, Founding Partner of Nobel&Hug Attorneys-at-law)
  • by Paulo de Tarso Sanseverino (Superior Tribunal de Justiça)
10.00 First panel: A new legal and economic framework for Brazilian football
Keynote by Otavio Leite (Deputado Federal, President of PSDB/RJ)
  • Sociedade Anonima Futebol (Rodrigo de Castro and Luis André Azevedo)
  • Legal restructuring of football clubs (Márcio Guimarães)
  • José Francisco Cimino Manssur (Vice President Communication and Marketing, FC São Paulo)
  • Panel discussion with keynote speakers and panelists
Moderation: Walter Mattos, journalist, editor, and owner of Lance!
12.00 Lunch break
13.30 Second panel: Learning from other sports cities
Keynote by Philippe Leuba (Government Council of the Canton of Waadt, Head of the Department of Economics and Sports): Lausanne as the capital of international sport:
  • The legacy of Rio 2016 (Marcus Vinicius Freire, Executive Director of Sports at the Brazilian Olympic Committee)
  • Rio de Janeiro as a sports city (Marcelo Haddad, President of Rio Negocios)
  • Panel discussion with keynote speakers and panelists
Moderation: Jean-Loup Chappelet (IDHEAP University of Lausanne)
14.30 Third panel: Sports and entrepreneurship
Keynote and case study by young entrepreneur Wiktor Bourée: Co-founder of Technis, a startup that revolutionizes Teniss and winner of 8 startup awards.
  • José Roberto Pacheco (Director Partnerships, Go4it – Sports Tech & Experience)
  • Immo Oliver Paul (Founder and CEO of Carenet Longevity)
  • Panel discussion with keynote speakers and panelists
Moderation: Peter Graber (Board member of the Lemann foundation)
15.45 Coffee Break
16.15 Fourth panel: Sports and education
Keynote by Jean-Loup Chappelet (IDHEAP University of Lausanne): What kind of sport for education?
  • Education and high-performance sport: the case of Instituto Tennis (Christiano Borelli)
  • Professional education for young football talents (João Batista de Morais Jr., Superintendente de Projetos e Pesquisa, Instituto Oscar Niemeyer)
  • Paulo André (Football player, Atlético Paranaense)
  • Panel discussion with keynote speakers and panelists
Moderation: Gioia Deucher (CEO, swissnex Brazil)
17.30 Closing remarks Peter Sester (Lemann Professor of Law & Economics at University of St. Gallen)
18.00 Cocktail

Please make sure you will attend the event after you register, as spaces are limited.

If you have any questions, please do not hesitate to get in touch with:

Sebastian Zumbühl
+55 (21) 3806 2146

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University of St.Gallen

Event Photos