Visual Communications workshop with design thinking expert
Visual communication helps to understand complex processes, facilitates the construction of a strategic plan and analysis of alternatives. The lecture also gave advice about how to sell the product/service to potential clients or investors.
Martin Eppler : Prof. Dr. Martin J. Eppler is a full professor of media and communication management at the University of St.Gallen, where he is also a director of the institute for media and communication management. He conducts research on knowledge management, knowledge visualization, and knowledge communication. He has been a guest professor at various universities in Asia and Europe. He has been an advisor to organisations such as: the United Nations, Philips, UBS, the Swiss Military, Ernst & Young, KPMG, Swiss Re, Daimler and others. Martin Eppler studied communications, business administration and social sciences at Boston University, the Paris Graduate School of Management, and the Universities of Geneva and St.Gallen. He has published more than 80 academic papers (in journals such as Organisation Studies, LRP, Harvard Business Manager, TIS, EMJ, IV, and others) and eight books, mostly on knowledge communication, management, and visualisation.
How to use the perfect tool for any visualization required task:
The Business Model Canvas, one of the most known strategic management and entrepreneurial tools was created by two Swiss professors : Alexandre Osterwalder and Yves Pigneur.