rio.Futuro with a Swiss touch

The main event of digital innovation of Rio de Janeiro counted with the partnership of swissnex Brazil, who brought Birdly for the first time to the country, the awarded Swiss full body flight simulator. The startup Sthar, a EPFL spin-off that uses the laws of thermodynamics to predict human behavior in cities were also invited by swissnex Brazil to take part at the conference, that gathered more than 50 specialists of the main companies involved in digital innovation such as Google, Facebook and Cisco.

Birdly was created in 2013 as a Design Research project at the Zurich University of the Arts (ZHdK) in Switzerland. Early prototypes were demonstrated at high profile new media showcase events, such as the Sundance Film Festival and SXSW, garnering countless VR awards and media praise. Unlike common flights simulators, Birdly pilots command their full-body VR flight experience instinctively with arms and hands. The equipment was available to the public who attended the rio.Futuro event and was also showcased at swissnex as part of the swissnex VR Space, an event that discussed trends in VR along with other Brazilian partners such as MobContent and SuperUber.

rio.Futuro was the first of a series of conferences organized by MOX Digital, a company focusing on the digital development in Latin America.

Another participant of the rio.Futuro event invited by swissnex is Alberto Hernando, physics at the École Polytechnique Fédérale de Lausanne and creator of Sthar, a startup that uses the laws of thermodynamics to generate information about the behavior of citizens in a city and provide evidence-based information for marketing platforms. Hernando will also take part in one of the talks@swissnex on the 30/05. Free and open for the public.

Mathieu de Fayet, one of the creators of Pokemon Go, testing Birdly at rio.futuro