Entrepreneurship in Brazilian Universities and some ideas from Switzerland

The event that took place at USP presented experiences of integration between academic research and productive sectors in Switzerland and reflected on how to foster entrepreneurship in Brazilian universities. Marina de Queiroz Tavares is an electrical engineer and professor at the University of Applied Sciences in Zurich (ZHAW), where she uses the Problem Based Learning (PBL) method. Through the PBL, students are presented with concrete problems faced by industry and, in the long term, allow them to learn from the integration of research into the productive process. In this sense, Switzerland has many experiences to share with Brazil. She was one of the panelists, along with Naira Bonifácio (USP Innovation Agency), Franciane Silveira (UFABC) and Jussara Pimenta (IFSP).


Prof. Marina de Queiroz Tavares
Electronic engineer with 12 years of experience in the ASICs (development of integrated circuits) for telecommunications applications and 10 years as an electrical engineering professor in the areas of signal processing, logic circuits and telecom. She has worked for 3 years as a trainer in multicultural communication programs and 2 years as responsible for diversity in engineering colleges and extension programs promoting engineering for youth. He grew up and studied in Brazil (UNICAMP) with 3 international exchange experiences. He developed a doctoral thesis in the industry and continued working in Europe.

Naira Bonifácio
Graduated in Marketing from the University of São Paulo (EACH-USP / 2014), she worked at the Massachusetts Technology Transfer Center (MTTC / 2014) in programs and events to support technology marketing, business training and entrepreneurship. She has worked at the USP Innovation Agency in the development of entrepreneurial skills for undergraduate students at USP and the Technological Innovation Projects Management course for companies. He has experience in the area of Administration, with emphasis on Marketing focusing on innovation, entrepreneurship, innovation habitats, business design and technology.

Franciane Silveira
PhD and MSc in Business Administration from USP. She is a professor at the Federal University of ABC (UFABC) working at the Center for Engineering and Modeling and Applied Social Sciences (CECS) and Coordinator of the Technological Entrepreneurship division at INOVA UFABC. She worked as a teacher in the Master’s Program in Administration – Project Management at the University of Nove de Julho (Uninove), as well as other universities such as FIA and FECAP. In the corporate sector, worked for Embratel and Telemar as new product development manager. She is the scientific editor of the Journal Innovation Management Review.

Prof. Jussara Pimenta
Graduated in Electrical Engineering, with a Master’s and PhD in Computing and Digital Systems from the Polytechnic School of USP. She has worked in the Asea-Promon consortium, in technology transfer and development of the direct and alternating current filters for the converters substations of Foz do Iguaçu and São Roque (Ibiúna) of the HVDC (High Voltage Direct Current) system for Furnas Centrais Elétricas. Participated in different projects for the governmental area, such as: Ministry of the Navy (Brazilian nuclear submarine project), Ministry of Mines and Energy (north-northeast interconnection for power generation, power generation program for Itaipu Power Plant), Ministry of the Aeronautics (Amazon Surveillance System, Aircraft Approach System, Messaging Commutation System, Satellite Launch Base). She teaches in the engineering courses of the Federal Institute of Education, Science and Technology of São Paulo (IFSP), with activities in the International Relations Office.