Leading Digital Businesses: Leading Innovative Software Organizations

Talks@swissnex: Leading Digital Businesses

How to establish management strategies for developers that are aligned with their business objectives? How to access information to enable high-impact decision-making? To address these challenges in leading and managing technology teams, swissnex invited a group of leaders from prominent digital organizations to share their experiences and valuable insights on the subject. The event took place in Rio de Janeiro, on March 13, 2018.

Leading Digital Businesses: Leading Innovative Software Organizations

In 2001, George Akerlof won the Nobel Prize for showing that “information asymmetry” results in adverse selection. In other words, the information gap between business and technology teams may lead them to make bad decisions. This maxim becomes especially valid when you think of software development teams, which represent an extremely relevant core to many innovative businesses.

Solving this asymmetry of information in technology organizations leads to better decisions, actions, and results. The challenge is to manage something that is not fully understood by all parties involved in decision making. However, measuring team performance and thinking about management strategies will touch a series of other topics, such as organizational culture itself. How to establish management strategies for developers that are aligned with their business objectives? How to access information to enable high-impact decision-making? To address these challenges in leading and managing technology teams, swissnex received a team of leaders from flagship digital organizations who shared their experiences and valuable insights on the subject.

Debaters:

Ernesto Haberkorn, founding partner of TOTVS, ERPFlex, Microsiga and other companies. Graduated in Administration from FGV and with a Master degree in Computer Engineering at the Institute of Technological Research. Author of 14 books in the area of information technology and professor in Business Administration and Information Systems, Ernesto dedicates himself to the development of new technologies to help companies grow from early stage to the IPO.

Guilherme Brasil, CTO of Softplan-UNIC Planning and Systems. He has more than 17 years of experience in information technology market. He has worked in several segments of the industry, including providing specialized infrastructure services, IT Outsourcing, software as a service (SaaS) and hardware and software development.

Wanderley Baccala, CEO of Globo.com. Bachelor of Science in Computer Science from the Federal University of São Carlos, with specialization from FGV (Federal University of Getulio Vargas) and Hotman School of Management (University of Toronto). In November 2017, he assumed the position as General Director of Globo.com, responsible for internet services and several digital platforms of Grupo Globo.

Rodney Reis, co-founder and CEO of Avalia Systems, a technology platform developed together with the Swiss University of Applied Sciences (HEIG-VD), and winner of various awards being granted by innovation incentives such as VentureKick, Innosuisse, and Foundation for Technological Innovation (FIT).

Sandra Mariano, associate professor at the Federal University Fluminense (UFF) and founder of the Department of Entrepreneurship and Management.
She is the vice-president of ANEGEPE and coordinator of the Graduate Program in Management and Entrepreneurship (PPGE / UFF), where she develops actions in entrepreneurial education such as the “Empreende Jovem – Fluminense Program” for public school students and the MBA in Entrepreneurial
Management as a training program for school directors.

Apresentando: